Robert Spekman ‘65

University of Massachusetts, BA 1969
Syracuse University, MBA 1971
Kellogg Graduate School of Management, 
Northwestern University, PhD 1977

Bio

Tayloe Murphy Professor of Business Administration, 
Darden Graduate School of Business Administration, University of Virginia.
Professor of Marketing, University of Southern California.
Globally recognized senior scholar in the field of business to business marketing.

Awards

Institute for the Study of Business Markets (ISBM) Fellow. one of only 11 scholars in the world to receive this honor.
European Journal of Marketing - MCB Distinguished Award for Excellence 1998
Distinguished Faculty Award

Advice to Students

Find your passion and develop it to the best of your ability.  
At the same time, think about balance and how you define success.  
Please don’t define yourself solely by your net worth or your tangible assets.  
What about your family and your friends? Think about our legacy and how you wish to be remembered. To achieve balance requires discipline and perspective.
Have compassion for others since success should not come from another’s failure.  
Have perspective since a fulfilling life should be not singularly focused and one-dimensional.  
Serve others since this is where true happiness can be found.

Inducted November 22, 2005